Skills
Experienced writer of copy and content. Proficient with Google Applications, Notion, Slack, Zoom, Figma, WordPress, the Microsoft Office suite, and Wrike.
Experience
HSBC
Copywriter | July 2023 – Present | Toronto, ON | Full-Time Contract
Working under tight deadlines and coordinating with partners across multiple departments and business streams, I write digital, in-app, and email copy guiding customers as the bank undergoes a historic transformation. In addition, I’m responsible for creating B2C email copy supporting the branches and customer service and fraud departments, and for ensuring that messages are compliant and delivered on time.
The Peak
Writer | June 2023 – September 2023 | Toronto, ON | Freelance
I was responsible for pitching, researching, and writing engaging stories in The Peak Money, a twice-weekly email newsletter with over 30,000 readers that explores trending topics in Canadian personal finance. Working with an editing team, I crafted entire issues under tight deadlines and ensured they were released on time.
Keyspire
Copywriter | May 2023 – June 2023 | Toronto, ON | Freelance
I ghostwrote and copy-edited eBooks for the company founder’s real estate investing masterclass program.
Tridel
Content Writer | April 2023 – July 2023 | Toronto, ON | Freelance
I wrote construction updates for various Tridel sites under development, including Westerly at Dundas & Islington, and MRKT Condos at Dundas & Spadina.
Coast Capital Savings
Copywriter | February 2022 – April 2023 | Toronto, ON | Full-Time Contract
I wrote marketing materials for B2B and B2C segments across various platforms including direct mail and email; newspaper ads; in-branch digital and physical signage, cards, and billboards; digital and physical pamphlets and brochures; and blogs and social media posts.
ICON Digital Productions Inc.
Copywriter | February 2022 | Toronto, ON | Part-Time Contract
I developed B2C digital signage and billboard copy for Sobey’s and Safeway Foods. My work highlighted rewards programs and brands sold at their grocery stores including Covered Bridge Chips and Sprout Baby Foods.
TechWyse Internet Marketing
Content Writer | November 2021 – February 2022 | Toronto, ON | Freelance
I produced engaging B2B/B2C digital copywriting and content writing for various Toronto-based businesses including Archway Insurance and Drain King Plumbers. By researching and writing long-form articles covering various topics, I helped businesses reach their SEO goals.
The Average Joe
Content Writer | June 2021 – February 2022 | Toronto, ON | Freelance
I was responsible for researching and writing concise articles about financial news and trends for a 4x-week newsletter with 25000+ subscribers. Key accomplishments include leading the creation of the business’ first long-form content offering, with monthly articles starting September 2021.
Wunderman Thompson
Web Copywriter | December 2021 | Toronto, ON | Full-Time Contract
I produced and edited compelling, informative, and highly-readable digital copywriting for Mazda Canada’s website overhaul. I also developed key UX and accessibility features by crafting persuasive alt-text microcopy to accompany image and text.
Pinch Financial
Content Writer | June 2018 – June 2020 | Toronto, ON | Freelance
I developed web content and digital B2C copywriting for a fintech startup connecting clients with mortgage solutions. Duties included researching topics and writing about them with SEO and user engagement focus. Past ghostwritten works were published in the Globe and Mail.
Education
University of Toronto
Honours Bachelor of Arts, History & English Literature
Michael Hyer 